David Jimenez and parents

When clients, Romil and Gladys asked us to create a name and logo for promoting their son, David’s competition careers in swimming and shooting, we became intrigued with the idea of creating a superhero. Deepak Chopra eloquently defines "superhero" with, "Superheroes balance the forces of light and dark, rage and serenity, and the sacred and the profane within themselves, and from it forge an identity that is powerful and purposeful." In this time of overpopulation and excessive stimulation, sending a clear message of who we are and what we stand for is vital.

The Story...

When designing a logo, we begin with the story the client wants to tell. David’s story is of a boy fully expressing his natural talents. It is also the story of a father’s relationship with his son.

David’s father, Romil, wished to wear the logo as a tattoo. Romil already had tribal style tattoos honoring his Filipino heritage and personal life events, so we created a design that would complement his existing artwork. With the client’s approval, "Triton" was chosen as the foundation of David’s superhero story. Triton is a powerful mythological Greek god and considered the messenger of the sea. The son of Poseidon and Amphitrite, (god and goddess of the sea), Triton is depicted as a merman with the upper body of a human and the tail of a fish. This represents his prowess in the ocean.

Triton carries a pronged spear called a trident just like his father, Poseidon. The trident represents activities that require precision and aim, such as target practice, archery, or fencing. In the logo, fins extend from Triton’s forehead and continue along his spine, just like a sailfish – the fastest fish in the world. The trident spearhead forms the name "TRITON" while the merman intently focuses his gaze on the letter "D" for David. It reveals Triton D’s role as a protector.

The Elements...

Next, we determine the client’s promoting elements and use them to graphically empower the story. David’s promoting elements are water and metal, thus, Triton D’s fin is jagged and wavy like the surface of the ocean to symbolize the water element. There are 1, 6, and 8 points on the fin and waves to bring David success and protection. These numbers when spoken in Chinese mean "continuously prospering." The merman’s body curves into a half-circle symbolizing David’s promoting metal element. When the logo is used in print or as tattoo art, it can be colored black, blue, or gray, to further promote the water and metal elements.

The Results...

Stylistically, this logo appeals to individuals who strive for perfection and honor. The design promotes the pursuit of excellence in all kinds of water and target shooting sports. It portrays Triton D as a dynamic superhero who has mastered the water and is an icon of strength, speed, and victory.

And David’s feelings?

"Before the Triton D logo, I just felt normal. After my parents showed me what the Liu Masters created for me, I felt excited. On my last swimming competition, my mom whispered into my ears as I waited for my heat. She told me to think about the logo and think that I am like a sail fish. I thought of it as I was getting on my block and visualized that I will touch the wall first, which I did - 25 yards in 19.31 seconds... Everybody can be a superhero in their own ways. Even kids, by taking care of the earth. No littering, plant a lot of organic vegetables and don't cut down trees."

...Go Triton D!

"Everybody can be a superhero in their own ways. Even kids, by taking care of the earth. No littering, plant a lot of organic vegetables and don't cut down trees."

~David Jimenez, Athlete